Social Media Marketing I (ND)*

This certificate's curriculum is designed for students who need the social media marketing basics and are planning to begin careers in social media planning and buying. Program Learning Outcomes: Upon completion of this program, the student will Evaluate the effectiveness of social media content based on engagement metrics. Generate original social media content ideas tailored to specific target audiences. Create a basic social media marketing plan outlining goals, strategies, and tactics. Students must complete all the required courses for a minimum of 9 units.

This certificate does not satisfy the major requirements for the Associate in Science degree.

Certificate Program Map

PREREQUISITE COURSES	REQUIRED COURSES FOR CERTIFICATE		UNITS
	Required Core Courses
	BUSAD 162	Principles of Marketing	3
	BUSAD 163	Social Media Marketing I	3
	BUSAD 165	Social Media Marketing II	3
	TOTAL UNITS REQUIRED		9

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET. SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.

Approved Spring 2025	GCC CATALOG Addendum 2024-2025
*Financial Aid Ineligible Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.